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Free pizza for life

Thursday, September 13, 2018 - 12:00am

2018-09-13-10.mp3

A recent marketing campaign offered free pizza for life as long as you get a tattoo of Domino's logo. That was the campaign the pizza company started in Russia, but was forced to cut early. Domino's didn't anticipate that hundreds of Russians would commit to their pizza through ink. Host Carol Hills talks to Moscow-based journalist Katherine Zeveleva about the unusual campaign.