Remember the movie Pirates of the Caribbean? It first was an amusement ride at Disneyland. GEICO insurance launched cavemen into the world of advertising. Now they star their own TV show. The World's Marco Werman explains that in India, one of the biggest pop tunes at the moment is in fact a commercial for deodorant.
This is one of those stories about life imitating art.
Or is it art imitating life?
Or is it schlock imitating schlock?
Whatever this story is about, just telling it probably helps to feed the whole advertising machine that sells stuff. In India, it's become a well-oiled machine in recent months. The leading player in that machine currently is a singer named Silky Kumar.
Silky Kumar
Actually, he's not a singer. He's an actor named Srman Jain. But in a video for his song "Scent of Desire," he is Silky Kumar.
He's more dork than dude, and anchored in the belief that if a man smells like a star, he can seduce even the foxiest women.