Tag: marketing/advertising
Oklahoma-based PR firm plays vital role in NRA's image
The National Rifle Association's ad agency has been helping craft the NRA's image since the early 1980s. Though their approach has been controversial over the years, some critics say the NRA won't be changing its approach any time soon....
New Coca-Cola ad represents same happy approach, but with very different message
The new ad campaign from Coca-Cola aims to tackle the ongoing obesity problem in the United States. While some call it an attempt at re-branding the company, one critic sees this as an opportunity for global dialogue....
Baltimore set to sell ads on fire trucks
Baltimore's City Council recently voted to let companies place advertisements on fire trucks in an effort to cover infrastructure costs....
Disney sets new nutritional standards for advertisers
Disney announced new advertising guidelines Tuesday for ads on Disney’s TV stations, its websites, and its radio stations, banning ads for fast foods and sugary cereals that do not meet the company's nutrition standards....
Chinese automotive appetite influences car design
The Chinese demand for new cars is changing the way top vehicle manufacturers develop their products. Ever since China surpassed the U.S. in auto sales back in 2010, automakers have turned their attention east....
VIDEO: More Limbaugh advertisers cut support, while some businesses get caught in crossfire
A growing number of advertisers on Rush Limbaugh's syndicated, conservative talk-radio show have pulled the plug. At last count, 11 businesses have decided not to air ads on his program in the wake of his calling Georgetown Law student Sandra Fluke a slut....
Hollywood stars hawking products in Russian ads
Hollywood celebrities are making a splash in Russia — and it's not for their blockbuster movies....
EasyTone false claims could cost Reebok $25 million
Reebok may have to refund customers who have bought EasyTone footwear due to the company's false claims that the shoes actually help tone muscles simply through the act of walking....
What PETA hopes its .XXX porn site will do for animal rights
The organization People for the Ethical Treatment of Animals (PETA) is trying to use porn stars and pornography to campaign for animal rights....
Britain bans L'Oreal beauty ads
Two ads featuring Julia Roberts and Christy Turlington have been banned in the UK for being 'misleading.'...
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