"The World" determines whether carbon negative Fiji water tastes better than tap water.
Critics have long complained about the environmental costs of bottled water. Those costs are a concern when the bottled water come to the U.S. from the Pacific islands of Fiji. But now the bottler of "Fiji Water" has an environmental plan to make "Fiji Water" carbon-negative.
"The World's" Julia Kumari Drapkin tested whether people can taste the difference between carbon negative water from Fiji and water fresh from the faucet:
Tom Moony of Fiji water says drinking his product can be good for the planet, regardless of how far the bottles travel across it. Fiji water is "CARBON NEGATIVE."
Carbon negative meaning the trees we're planting take at least 120% of the carbon out of the atmosphere that we put in.
So for every bottle of Fiji water consumed, the company is planting trees in Fiji's rainforests. And eventually those trees - in about thirty years or so - might offset the carbon footprint of all those bottles plus 20%. And voila - carbon negative water.
So Mooney says, by drinking carbon negative water:
"You are doing something positive for the environment - there isn't another product out there -- in our industry -- that gives you the opportunity to take the carbon out of the atmosphere by choosing that product."
So the message in a water bottle from Fiji is that it's good for the environment?
Sounds too good to be true, right? Well actually some experts in the field say Fiji may be on to something.
If Fiji Water is truly transparent about its carbon emissions and if it manages its trees properly then Fiji Water can be carbon negative.