Fight on, Brave Soul
It’s official: Studio 360 has a cold. (Sure, there are a couple hold-outs, but they won’t last long…)
Even before I was sniffling, I was totally jazzed by an odd and intriguing ad campaign for HALLS cough drops. It features a series of everymen (and –women), proudly bearing their red noses and eyes, bravely trudging through the season. The images are simple, bold, and electric with color and conviction.
The slogans are especially intriguing — like orders the Queen would give her troops guarding the home front, a la Keep Calm and Carry On. As a friend suggested, ‘it keys into a general sense of wartime stoicism that’s appropriate again given the economic climate.. and her haircut is kind of 1940s too, isn’t it?’
Hmm, now that you mention it…
Time to give this cold a good ol’ fight.
The story you just read is available to read for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, the reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.
When you make a gift of $10 or more a month, we’ll invite you to a virtual behind-the-scenes tour of our newsroom to thank you for being with The World.