Hiplife–a fusion of hip-hop and highlife–has come of age, spawning subgenres tilting to roots culture, international rap, and boldly humorous satire, not to mention azonto, a dance craze that has rocketed to global renown in just over a year. But for all that, the biggest-selling music in the country, by far, is gospel. On this whirlwind Hip Deep tour of Accra, we meet stars like Reggie Rockstone, M.anifiest, Efya, Soul Winners, and the genre-bending FOKN Bois. Jesse Weaver Shipley, anthropologist and author of the book Living the Hiplife: Celebrity and Entrepreneurship in Ghanaian Popular Music, helps untangle the complex world of award ceremonies, corporate endorsements, live music in church, and the emergence of women in Ghana’s male-dominated pop world.
The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help.
Make a gift today to help us reach our $25,000 goal and keep The World going strong. Every gift will get us one step closer.