When you’re competing for the hearts and minds of more 800 million voters, campaigning can be quite the chore.
For a massive outreach effort, BJP candidate Narendra Modi has come up with one strategy to be present at multiple campaign rallies at the same time.
3D Hologram image of Modi today evenin. #3DModi
— Pankaj Bhardwaj (@PankajBhardwaj_) April 11, 2014
It’s not teleportation. Modi is using a hologram. A 10-foot-tall 3D hologram of himself.
Looking forward to addressing people across India via 3D technology this evening. Sharing list of locations http://t.co/kkDu5U7Jhi
— Narendra Modi (@narendramodi) April 11, 2014
Campaign organizers say that the hologram allows Modi to engage with crowds and speak at multiple rallies simultaneously. Here's a map of Friday's appearances.
The holographic appearances were supposed to go live earlier this week at multiple locations around the country, but due to some technical glitches, according to the Hindustan Times, the rallies were postponed to Friday, and goals were scaled down.
— himanshi (@himanhimanshi) April 11, 2014
The live stream, available online, was timed to begin at 7 p.m., Delhi time, but began later than scheduled. The speech lasted for more than 50 minutes, and was broadcast in 3D at some 50 locations around the country. And Modi didn't let the accomplishment pass without notice:
— Arvind Gupta (@buzzindelhi) April 11, 2014
The event also took on a new dimension on social media, where the #3DModi hashtag was more than just a nod to the hologram.
— Arushi (@darrengirl) April 11, 2014
Ahmedabad: Narendra Modi addresses supporters using 3D technology pic.twitter.com/swgzN03c0Y
— ANI (@ANI_news) April 11, 2014
This isn’t the first time Modi has used the hologram technique, though. When running for state elections in 2012, Modi gave a campaign speech as a hologram.