How Governments Market Themselves on the Internet

Alex Gallafent looks at how countries go about creating their own government websites to market themselves to their own citizens.

One North Korean website does it on the cheap, it uses a web template designed by someone in California.

Invest in global news with heart!

The World is a nonprofit newsroom powered by listener support. When you make a recurring gift, you’re making an investment that allows The World to cover the most important international stories with nuance and care. Our listeners are at the heart of what makes The World such an invaluable source for global news. Will you create a recurring donation today to power The World all year long?