Aides to Israel's Prime Minister are working on a new plan to spread the government's message.
Published reports say they're recruiting "shadow spokespeople" within Israel's seven universities to engage in online public diplomacy.
The students would post on social media networks such as Facebook and Twitter on Israel's behalf, in numerous languages, without necessarily identifying themselves as government representatives.
Israel would spend about $840,000 to support more than 500 students.
Host Marco Werman talks with reporter Daniel Estrin in Jerusalem.