Arts, Culture & Media

'Crotches Kill': Canadian Campaign to Stop Distracted Driving

This story is a part of

Human Needs

This story is a part of

Human Needs

Crotches-Kill.jpg

(Photo: Alberta Transportation)

A racy new ad campaign aimed at distracted drivers is being rolled out across the Canadian province of Alberta. The slogan is Crotches Kill. The ads remind drivers to keep their eyes on the road and not down at their phones. Anchor Marco Werman speaks with Parker Hogan. He's with Alberta's Ministry of Transportation.

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