Beloved TV chef Art Ginsburg, or "Mr.Food" as he was known in millions of American households, died of cancer today in his Florida home, said the Associated Press. He was 81.
Home cooks turned to Mr. Food for help in winning his catchphrase "Oooh! It's so good!" response from their guests and families.
Mr. Food was the Everyman's cook -- his no-frills, 90-second how-to food episodes were carried on 168 US television networks, said the LA Times.
He published a total of 52 Mr. Food-related cookbooks that sold over eight million copies, but despite the popularity, “I was always the hometown guy," he told AP in a 2010 interview.
"I don’t want to be the super celebrity," he added. "When you need bodyguards, that’s not my deal.”
His passing is nonetheless being mourned by many, including celebrities. Rachel Ray told AP today Ginsburg was a "warm, gregarious man who knew food is more about love and sharing than a fancy ingredient list,” adding that this "Thanksgiving I’m thankful I knew him.” Tributes also poured in on Twitter:
RIP "Mr. Food" Art Ginsburg passed away today at age 81. Heaven has gained a top notch chef! #RIPMrFood
— TCB (@TCB83) November 21, 2012
Ginsburg died at his home in Weston, Florida, early today after a protracted battle with pancreatic cancer, said AP.
In his honor -- and in true indulgent Thanksgiving spirit -- here's his "How to Make Napoleon Trifle" episode. Try it out and "you'll look like a holiday hero," he says: