National Geographic Photographers see the world in bright colors.
And to prove its point, National Geographic is publishing a book called "Life in Color."
In it, chapters are arranged not according to geographic locations, but to color schemes, from insects, frogs, mountains, landscapes, to peoples, rice fields and bright cities.
National Geographic long time collaborator, photographer Annie Griffiths, curated the book.
She says the book gave National Geographic a chance to display many unpublished images.
Some go back more than a hundred years.