Why Hollywood Films Open in International Markets First

In early July “The Amazing Spider-Man” premiered in the US, but the Hollywood blockbuster had already opened in 13 international markets: nine in Asia and four in Europe.

Its global premier was in Japan on June 13, 2012.

The number of American movies opening abroad first is growing fast.

Anchor Lisa Mullins talks to Elvis Mitchell, a film critic and host of “The Treatment,” at KCRW in Santa Monica, to get more details on the latest trend.