Business, Finance & Economics

Why Hollywood Films Open in International Markets First


Poster of 'The Amazing Spider-man.' (Photo: Sony Pictures)

In early July "The Amazing Spider-Man" premiered in the US, but the Hollywood blockbuster had already opened in 13 international markets: nine in Asia and four in Europe.

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Its global premier was in Japan on June 13, 2012.

The number of American movies opening abroad first is growing fast.

Anchor Lisa Mullins talks to Elvis Mitchell, a film critic and host of "The Treatment," at KCRW in Santa Monica, to get more details on the latest trend.