Business, Finance & Economics

Doll Wars: How Barbie Killed Sindy

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Sindy Doll (Photo: Holly/Flickr)

Her 50th birthday is around the corner and she can no longer keep up with fashion. Can anyone save Sindy, the doll created to be a British rival to Barbie?

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Wholesome, demure, Sindy was the fashion doll created as a British girl-next-door alternative to the rather more glamorous and sexy American Barbie.

She was the UK's most popular doll with about 80 percent of the fashion doll market at her peak in 1985.

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