Science, Tech & Environment

Science: It's a Girl Thing

science-girls300.jpg

Science: It's A Girl Thing (YouTube video)

A European Commission video aimed at making science appealing to young women has backfired.

Player utilities

This story is based on a radio interview. Listen to the full interview.

The video, which shows three women wearing bright lipstick, high heels and short skirts, giggling between beekers, has caused a huge backlash in the science community.

The World's science correspondent Rhitu Chatterjee discuses the video's impact with anchor Marco Werman.