Business, Finance & Economics

VIDEO: Target announces partnerships to offer high-end boutique type merchandise

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Target this week announced that it would launch a new concept, The Shops at Target, within existing stores this spring. (Photo from Reuters video.)

Target's making waves in the high-tech and high-fashion conversation.

Recently it was announced that the second-largest American discount retailer would test a mini Apple Store concept in 25 of its stores. This week, they announced that designer Jason Wu would work with Target on a line of women's clothing.Wu is famous for designing a dress Michelle Obama wore.

Now comes word of a new initiative called The Shops at Target. In a statement from the Minnesota-based retailer, Target announced it was partnering directly with the Candy Store, Cos Bar, Polka Dog Bakery, Privet House and The Webster to offer a Target-specific line of limited-edition products from each store — an effort to better compete with rivals like Walmart.

The Candy Store is a San Francisco-based candy retailer. Cos Bar sells perfumes and bath and body products. Polka Dog Bakery specializing in baked goods and accessories for dogs, while Privet House sells antique and vintage home accessories and furniture. The Webster is a Miami-based retailer of luxury fashion.

“One of the reasons our guests love shopping at Target is our design partnerships. They create excitement and leave even the most loyal Target shoppers wondering what we’ll do next,” said Brian Robinson, director of fashion and design partnerships, in a statement released by the company. “With The Shops at Target, we’re building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs.”

The concept will be rolled out on May 6 to all Target stores and on Target.com, lasting for just six weeks. A new collection will roll out in the fall.

 Boutique Chic