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Sponsor PRI


“PRI delivers our message at the right time and in the right place, allowing us to talk to folks when they are most receptive to our message. We want to attract inquisitive minds, people who are interested in exploring the subjects we explore, who are interested in their backyard and worlds beyond, places far afield from  the office and the home, places we can reach for together, and for that crowd, we turn to PRI.”
— Jim Dreesen, Senior Director, Communications and Marketing, PBS KIDS and Primetime

"The Economist" has enjoyed significant increases in newsstand sales
and trafffic to economist.com that can be directly attributed to our underwriting
of specific issues and articles on PRI shows.
— Marketing Manager, "The Economist"

I bought a VW (Jetta wagon) because of their lovely sponsorship
(and their lovely car). Keep up the good work.
— Listener to "This American Life,"
sponsored by Volkswagen

As an organization committed to partnership, PRI is proud to work with corporate underwriters to develop comprehensive, mutually beneficial underwriting packages. Through sponsorship, companies are able to communicate with a highly desirable demographic of decision-makers, opinion leaders and upscale consumers.

What makes us different

PRI strives to deliver maximum effectiveness through programs that are compatible with corporate brands. PRI sponsors not only reach an important demographic, but also build a special bond with listeners by making their favorite programs possible. This unique "brand-match" approach is further strengthened strategically by:

Prime positions

PRI offers program ownership positions to its sponsors and limits the number of credits in a pod to two underwriters.

Presence on-air and online

In addition to on-air credits, major sponsors of PRI programs receive access to custom value-added components like presence on program websites, host visits, content sharing, etc.

Proven effectiveness

As a result of our approach, sponsors have seen increased brand awareness, Web traffic and sales.

To learn more about national sponsorship and/or receive a sponsorship proposal, contact Elton Langland by phone at 612.330.9251, by e-mail or mail:

Public Radio International
401 2nd Avenue North, Suite 500
Minneapolis, MN 55401