Audience Profile

Corporate underwriters of PRI programs receive exposure to a targeted, valuable audience of consumers, executives and influential citizens in an uncluttered, editorially compatible environment. Our audience profile (MRI Doublebase 2006):

• 54% male, 46% female.
• Median age 48.
• Median household income $71,884.
• 59% are college graduates (compared to 25% of the U.S. total).
• 20% are business-to-business purchasers (as compared to 9% of the U.S. total)

In addition, our listeners appreciate sponsors. Research shows that 88% of public radio listeners think highly of program sponsors (Jacobs Media Research, 2003).

To learn more about national sponsorship and/or receive a sponsorship proposal, contact Bink Semmer by phone at 612.330.9227, by e-mail or mail:

Public Radio International
100 North 6th Street, Suite 900A
Minneapolis, MN 55403