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Audience Profile

Corporate underwriters of PRI programs receive exposure to a targeted, valuable audience of consumers, executives and influential citizens in an uncluttered, editorially compatible environment. Our audience profile (MRI Doublebase 2006):

  • 54% male, 46% female.
  • Median age 48.
  • Median household income $71,884.
  • 59% are college graduates (compared to 25% of the U.S. total).
  • 20% are business-to-business purchasers (as compared to 9% of the U.S. total)

In addition, our listeners appreciate sponsors. Research shows that 88% of public radio listeners think highly of program sponsors (Jacobs Media Research, 2003).

To learn more about national sponsorship and/or receive a sponsorship proposal, contact Elton Langland by phone at 612.330.9251, by e-mail or mail:

Public Radio International
401 2nd Avenue North, Suite 500
Minneapolis, MN 55401