Corporate underwriters of PRI programs receive exposure to a targeted, valuable audience of consumers, executives and influential citizens in an uncluttered, editorially compatible environment. Our audience profile (MRI Doublebase 2006):
- 54% male, 46% female.
- Median age 48.
- Median household income $71,884.
- 59% are college graduates (compared to 25% of the U.S. total).
- 20% are business-to-business purchasers (as compared to 9% of the U.S. total)
In addition, our listeners appreciate sponsors. Research shows that 88% of public radio listeners think highly of program sponsors (Jacobs Media Research, 2003).
To learn more about national sponsorship and/or receive a sponsorship proposal, contact Elton Langland by phone at 612.330.9251, by e-mail or mail:
Public Radio International
401 2nd Avenue North, Suite 500
Minneapolis, MN 55401