Public Radio InternationalÂ® names Elton Langland to head PRI Sponsor Alliances
Public Radio International (PRI) announces the appointment of Elton Langland as director of Sponsor Alliances. In this senior management position, he is responsible for helping to set and meet sponsorship revenue goals for sales of PRI inventory across on-air and online platforms; managing sponsorship staff, vendors and related budgets; analyzing opportunities for revenue growth; maintaining strong relationships with current sponsors; and cultivating partnerships with prospective sponsors. Langland assumed his duties earlier this month.
Julia Yager, PRI vice president of Brand Management and Marketing Strategy, says, "Elton is a strong public media advocate who brings extensive experience in print and online media sales to PRI. His background and his enthusiasm for our innovative approach to partnerships will be invaluable as we continue to expand our sponsorship activities. I'm thrilled that he is now part of the team."
Langland says of his new appointment, "I am so excited to return to public media, and I feel lucky to be working for a company like PRI that brings the voices of the world to American listeners and furthers understanding of our diverse, interdependent world. I look forward to offering businesses and organizations the opportunity, through program sponsorship, to reach our informed and engaged listeners."
Before coming to PRI, Langland was advertising sales director at "Twin Cities Luxury & Fashion" magazine, where, among other successes, he managed the sales team that exceeded revenue goals using multi-platform sales strategies and campaigns he developed. Before that, he worked as advertising sales manager for Rake Publishing Inc. and set several records in print and online advertising revenue. Langland worked as an account executive for several years at Minnesota Public Radio, where, as one of the station's top revenue producers, he sold its first-ever exclusive Web, event and venue sponsorships. He graduated cum laude from the University of Wisconsin — Eau Claire in Political Science. An unconditional University of Minnesota Gopher sports fan, Langland resides with his wife and two daughters in Golden Valley, Minn.
About Public Radio International®
Founded in 1983, Public Radio International leads media by producing, acquiring and distributing innovative content that enables U.S. audiences to "hear a different voice," bringing new voices, global journalism and cultural perspectives to the American public. Through partnerships with BBC World Service and station-based and independent producers, the Minneapolis-based network provides over 400 hours of programming each week, content that is broadcast and streamed online by over 800 PRI affiliates nationwide, whose radio broadcasts reach over 29 million listeners each week. Podcasts of PRI programs consistently rank in the top U.S. 100. PRI is the managing partner of the satellite radio company American Public Radio LLC, established with Chicago Public Radio, WGBH Radio Boston and WNYC Radio. PRI programming is available via XM Public Radio and Sirius Satellite Radio.
PRI is known for driving innovation in public radio through partnerships with stations, independent producers and other organizations, and for working collaboratively to pool resources, share risk and cultivate new talent. Its newest production is "The Takeaway," a groundbreaking morning-drive news show produced with WNYC Radio. PRI's best known offerings include "This American Life," produced by Chicago Public Radio; PRI's "The World," a co-production of BBC World Service, PRI and WGBH Radio Boston; "Living on Earth," produced by World Media Foundation Inc.; "Michael Feldman's Whad'Ya Know? ," produced by Wisconsin Public Radio; "The Tavis Smiley Show," produced by Smiley Radio Properties Inc.; and "Studio 360 from PRI and WNYC"; as well as 24-hour program services — "Classical 24," produced by American Public Media™; and BBC World Service, produced by the British Broadcasting Corporation. For more information on PRI and its programs and services, visit www.pri.org.
CONTACT: Dan Jensen, PRI, 612.330.9212, firstname.lastname@example.org