Public Radio International® releases new feature-rich iPhone app
MINNEAPOLIS, March 30, 2009 — Public Radio International (PRI) announces the launch of an expanded version of its iPhone app. In addition to offering the 24/7 live stream of PRI content, the enhanced application features a range of additional options, including on-demand access to full PRI programs and program segments, selected content from the BBC World Service, feature stories and the option to share content via Twitter, Facebook and e-mail. The app will be sent as an update to current users' iPhone and iTouch units. New users can download it free of charge from the iPhone App Store. PRI's award-winning content includes PRI's "The World," "This American Life," "The Takeaway," "Studio 360" and more.
"We're thrilled to give iPhone and iTouch users increased mobile access to our innovative content," says PRI Director of Digital Media Development and Distribution Morgan Church. "This new app increases users' ability to interact with unique material and share it with others. We'll continue to enhance our app to further increase opportunity for expanded interactivity."
Celebrated as a driver of innovation in public media, PRI was founded in 1983 to diversify and expand the content available on public platforms, enabling U.S. listeners to "hear a different voice™" and to connect with one another and the larger world. PRI leads by identifying critical but unmet content needs and partnering with producers, stations, digital networks and funders to develop multi-platform resources to meet those needs. By creating an environment in which innovation can thrive, PRI supports the creation and distribution of content that would otherwise be unavailable and that brings new voices, global journalism and cultural perspectives to the American public. PRI content is available on pri.org and via podcasts, and is broadcast on 832 public radio stations. More than 13 million people access PRI content each week through these sources.
PRI's newest production is "The Takeaway," a groundbreaking morning-drive news show co-produced with WNYC Radio. Its best known programming includes "This American Life," produced by Chicago Public Radio; PRI's "The World," a co-production of BBC World Service, PRI and WGBH Radio Boston; "Living on Earth," produced by World Media Foundation Inc.; "Michael Feldman's Whad'Ya Know?," produced by Wisconsin Public Radio; "The Tavis Smiley Show," produced by Smiley Radio Properties Inc.; and "Studio 360 from PRI and WNYC®," produced by PRI and WNYC; as well as 24-hour program services — "Classical 24®," produced by American Public Media; and BBC World Service, produced by the British Broadcasting Corporation. For more information, visit www.pri.org.
CONTACT: Julia Yager, PRI, 612.330.9231, firstname.lastname@example.org