PRI® expands partnership with Canadian Broadcasting Corporation for new distribution of content in United States
FOR IMMEDIATE RELEASE:
MINNEAPOLIS, April 14, 2010 — Public Radio International (PRI) announces a major partnership expansion with the Canadian Broadcasting Corporation (CBC). In its role of providing global perspectives and diverse voices to American listeners on air, online and on demand, PRI will now serve as exclusive U.S. distributor of selected CBC programs. In addition to "WireTap," weekly eavesdropping on the profound, the absurd and more with Jonathan Goldstein, PRI will add two CBC programs to its portfolio. They are "As It Happens," a celebrated nightly news and information interview program with Carol Off and Barbara Budd, and "Q," a lively, daily exploration of culture and entertainment with Jian Ghomeshi. "Q" launches with PRI on May 31 and "As It Happens" on July 1.
Senior Vice President of PRI Content Melinda Ward says, "We are very pleased to expand our partnership with the CBC. Through these programs, PRI enhances the range of perspectives and unique voices that we make available, and I'm delighted to be doing so with our northern neighbors."
The CBC's Programming Director Chris Boyce adds, "We're thrilled to collaborate with PRI in presenting our programs to new listeners. We believe that our CBC programs will complement and enrich the on-air/online experience of American listeners. We look forward to an innovative and exciting partnership."
About Public Radio International®
Celebrated as a driver of innovation in public media, PRI was founded in 1983 to diversify and expand the content available on public platforms, enabling U.S. listeners to "hear a different voice™" and to connect with one another and the larger world. PRI leads by identifying critical but unmet content needs and partnering with producers, stations, digital networks and funders to develop multi-platform resources to meet those needs. By creating an environment in which innovation can thrive, PRI supports the creation and distribution of content that would otherwise be unavailable and that brings new voices, global journalism and cultural perspectives to the American public. PRI content is available on pri.org and via podcasts, and is broadcast on broadcast on 837 public radio stations. Nearly 12 million people access PRI content each week through these sources. For more information, visit www.pri.org.
About the Canadian Broadcasting Corporation
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. With 28 services offered on radio, television, the Internet, satellite radio, digital audio, as well as through its record and music distribution service and wireless WAP and SMS messaging services, CBC/Radio-Canada is available how, where and when Canadians want it. For more information, visit www.cbc.ca/radio.
CONTACT: Julia Yager, PRI, 612.330.9231, email@example.com